I've a firmly held belief that every business requires a blog. Big or small, one man band to multi-national corporation, get an internet site and get yourself a blog. You will find just so many benefits to blogs! I was even reading this morning about a small business where in actuality the blogs ran into the teens. One each for the main directors of the board, advertising team blog, offers and news blog and so on. OK, maybe this was a little more than I meant, but I would prefer to see this than no blog at all!
A website is just how that you communicate to your customers, suppliers, contacts etc on a regular basis. Individuals who maybe only buy occasionally or use your services once in an orange moon you could pop along to the blog to see what is going on between purchases.
You can use this being an incentive to make purchases between their main buys. Display regular offers so they've reasons to help keep returning and once in some time those offers are likely to appeal and they will make an impulse purchase from you, just since they're reading your blog and you have mentioned a unique offer which they cannot resist.
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And a weblog does not just assistance with customer retention, none customers could be directed to your blog from other sources who're themselves maybe mentioning your special deals within their blogs, tweets and other media. If you will get your customers speaing frankly about you during your blog there's no method of telling how far the word can spread.
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A website can also be a helpful resource for the search engines. Even the tiniest of websites can quickly grow into a large website with the main benefit of a blog. Just odd posts each week and a year later you could have a weblog containing countless pages. Not only is this seen by the search engines as evidence that your website is consistently being updated, with content that also lasts (another favourable point), but this new and increasing quantity of content may then be cached by the search engines and may then begin to give you new readers as their search terms appear in your blog.
True, not all of these people that find your blog through the search engines will turn into paying customers, but when some do and others then spread the message of your company, then it's working as a marketing front for the business. For the investment of just a tiny amount of time each week typing up what is going on and what has been happening, you could be developing a new supply of marketing.
Lastly, if your company is promoting its website through article writing, then it's worth making use of your blog as a library for all the completed articles. It gives a wealth of information that the search engines will like, whilst providing a resource of information that your customers could benefit from.
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