Fake news sites have long been used and embraced by online marketers as a fruitful sales tool. You might have seen a phony news site or two before if you've been browsing the Internet and searching for product reviews.
The FTC has placed a ban on fake news sites. Here's what to understand and what this signifies for online marketing.
The most popular signs of a phony news site are whether supposedly legitimate news report video on something along with several supposed icons from big-name and reputable news sources like CNN. These graphics indicate that the merchandise has been featured on these reputable news sources before, and the sole reason why these fake news sites are able to display these graphics is if their product truly has been mentioned and featured on these reputable news sites.
Just how these fake news sites have gotten away with it before by simply using paid advertising to have their product listed on these reputable sites. So if they say that their product has been featured on CNN, this simply means that they have purchased a banner ad to seem on CNN's website
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That is among the major ways which these sites have now been able to sneak underneath the radar seemingly playing by the guidelines around this point. But now the FTC has passed a new law which forbids the utilization of these sites as an advertising tactic. Several consumers were likely feeling betrayed and tricked until enough of these complained to have the Federal Trade Commission's attention.
It won't take lengthy because of this to pass into other niches. If you've been using these types of sites as your landing pages, it may be time for you to start looking for other options with regards to marketing your products or services.
The FTC has additionally drop on using outlandish and specific claims or testimonials unless they are absolutely able to be proven. If you've ever visited a weight loss product's page online, you've probably seen what they're talking about. Claims about losing 100 pounds in 3 months and displaying an image of a thin "after photo" person are precisely what they are talking about.
As the FTC is tightening its watch over affiliates, you will find still methods to happily coexist and make serious money online through white hat marketing practices. The main element so far as the FTC is concerned is transparency in marketing.
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